Last year I watched Techcrunch 50, a start up launch event for web companies that takes place every year. It is a competitive event where the top companies get selected to present in front of Venture Capitalists, Angels, Press etc.
Start ups lucky enough to be selected experience a number of benefits which include free publicity and key contacts.
He defined people as all being “lazy”. What he meant was, because people are lazy by nature, they become efficient and want things or services that make their life easier, faster with less worry.
Products or services that appeal to this part of human nature and allow them to reach that goal stand a good chance of acceptance.
For example, TV remotes allow people to still sit in their chair and flip channels without having to go to the TV and manually do it. For those of us old enough to remember, that is what we used to do. When the TV remote came along, everyone had to have one. There are countless other examples.
We are all “lazy” people, whether we admit it or not, so when designing that product or service, keep this in mind and you’ll stand a better chance of making it big.
We are designing Warranty Life with this in mind