In today’s world, so much talk is spent about making the customer experience Omni Channel. With technology changing at breathtaking speeds, that can prove a challenge.
By the time a retailer has decided to implement a change, months or even a year may pass. When it comes time to develop, plan and market, it could be another year, not to mention time for fine tuning as a result of evaluation and metric analysis.
After all this time, the technology and the point of it all could be already old.
An Omni strategy is critical to retailers. The planning and foundation needs to be properly laid to provide flexibility for quickness and agility as the market changes. No one can predict the future for certain, but building a system that can flex is important.
What continues to be left out is one of the most important aspects of retailing, which is the sale of high margin revenues from protection plans or accessories.
Margins remain tight on commodity type products and to survive, retailers must execute a mix of higher margin goods. Warranties and accessories are the core products that offer this potential, yet in virtually every case is forgotten or not done well.
At Warranty Life, we’ve designed a process that fits into any Omni retail strategy, is easy to integrate, requires no maintenance and garners some of the best attachment rates in the business.
If you’re a retailer and claim you have the Omni experience, shouldn’t that be true for warranty too?