Protection plans don’t usually sell themselves. As with anything, proper training and execution is vital to helping your business grow whether it is online or in store.
Adding protection plans to your arsenal of offerings can make the difference between success and failure, helping to increase your critical margin mix. Positioning an offer online at the right time with the right message will put your store in the best position to make the sale.
Making the pitch in store consistently, compellingly and accurately is an even harder trick to pull off, but can be done. With the right approach, training and management, it can become second nature. Businesses who talk to us that understand this are always the businesses that do well.
We have helped create successful programs both on and offline with creative and efficient technologies and selling systems. By designing our platform to accommodate flexible selling / integration options, we can get stores up and running very quickly.
Finding the right approach to touch the consumer with the correct message is one of the keys to making things work. Keeping it simple is another.
However, one of the biggest things we like to stress is that any successful program must be driven by the management itself. If the management from top down believes in it, the rest of the organization usually falls into line. Without that support, things don’t usually blossom.
So if you are going to do something, we always say, do it right.